Privacy Policy for Design + Automate Content Manager

 

1. Introduction

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Design + Automate and Design and Automate are trading names of LF Capital Management Limited ("we", "our", or "us"). This privacy policy explains how we collect, use, and protect your personal information when you use our Design + Automate Content Manager app ("the App").

The App assists users with content creation for social and website use, creating engaging stories from users' day-to-day activities. Our target audience is all tradespeople who have to win their own work, whether they are one-man bands or small businesses.

 

2. Data Controller Information

 

- Company Name: LF Capital Management Limited
- Registered Address: 127 Lucas Avenue, Chelmsford, Essex, CM2 9JP
- Contact Email: iain@designautomate.co.uk
- Contact Phone Number: 01245 958 586
- Data Protection Officer: Iain Large (contact details as above)

 

3. Types of Data Collected

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We collect and process the following types of data:

- Personal Data: Name, email address, phone number, and business information.
- Technical Data: IP address, device type, operating system, and browser type.
- Usage Data: Information about your interactions with the App, including message content, timestamps, and frequency of use.
- Business Information: Information about your daily activities on construction sites.

 

4. Methods of Data Collection

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We collect data through:

- Direct interaction with the App
- Automated technologies such as cookies, server logs, and tracking pixels

 

5. Purpose of Data Processing

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We process your data for the following purposes:

a) To provide and maintain our service
b) To create social media and blog posts based on your daily activities
c) To communicate with you via WhatsApp messages
d) To improve our App functionality
e) To comply with legal obligations
f) To detect, prevent, and address technical issues

 

6. Legal Basis for Processing

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We process your data based on the following legal grounds:

a) Performance of a contract: Processing is necessary to provide you with our service.
b) Legitimate interests: We process data to improve our services and for our business interests.
c) Legal obligation: We may process data to comply with legal requirements.
d) Consent: We obtain your explicit consent for processing your data for specific purposes.

 

7. Data Retention

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We retain your personal information for as long as necessary to provide you with our services and as required by law. Specifically:

- Account information: Retained for the duration of your account plus 6 months after deletion
- Usage data: Retained for 24 months
- Business information: Retained for 36 months from the date of collection

Upon request, we will delete your data from all our systems within 30 days.

 

8. Data Sharing

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We share your data with the following third-party service providers:

- Meta: For social media post creation
- Make.com: For automation of content creation processes
- Anthropic, OpenAI, Perplexity: For AI-powered content generation
- AIrTable: For data storage and management
- Google: For analytics and advertising purposes

These services receive information about your daily on-site activities for the purpose of content creation. Data may be transferred internationally via the servers of these businesses. We ensure that any international transfers comply with applicable data protection laws and that appropriate safeguards are in place.

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9. Data Security

 

We implement appropriate technical and organizational measures to protect your data, including:

- Encryption of data in transit and at rest
- Regular security assessments
- Access controls and authentication measures
- Employee training on data protection

In the event of a data breach that risks your rights and freedoms, we will notify affected users and relevant authorities within 72 hours of becoming aware of the breach.

 

10. Your Rights

 

Under GDPR, you have the following rights:

- Right to access your personal data
- Right to rectify inaccurate data
- Right to erasure ('right to be forgotten')
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision making and profiling

To exercise these rights, please contact us at iain@designautomate.co.uk. We will respond to your request within one month.

 

11. Cookies and Tracking Technologies

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We use cookies and similar tracking technologies to track activity on our App and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our App.

 

12. Changes to the Privacy Policy

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We may update this privacy policy from time to time. We will notify you of any changes by email and by posting the new privacy policy on this page. Changes will take effect immediately upon posting to our website.

 

13. Contact Information

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For any questions or concerns regarding this privacy policy or our data practices, please contact:

Iain Large
Data Protection Officer
LF Capital Management Limited
127 Lucas Avenue, Chelmsford, Essex, CM2 9JP
Email: iain@designautomate.co.uk
Phone: 01245 958 586

 

14. Complaints

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If you have any complaints about our data processing practices, you can contact us via any of our contact information provided above. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

 

15. Children's Privacy

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Our App is intended for business owners only and is not designed for use by individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age.

 

16. Data Accuracy

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We strive to keep your personal data accurate and up-to-date. As our App is a daily tool, users have regular opportunities to update their information. We encourage you to inform us of any changes to your personal data.

 

17. Data Minimization

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We collect only the information necessary for the specified purposes, limiting our data collection to what is directly relevant and necessary to accomplish the specified purpose.

 

18. Account Deletion

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To delete your account and associated data, please contact us at iain@designautomate.co.uk. We will process your request within 30 days and confirm once deletion is complete.

 

19. Privacy by Design

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We have implemented privacy by design principles in our development process, including:

- Data minimization in our collection practices
- Privacy-friendly default settings
- End-to-end security measures
- Regular privacy impact assessments

 

20. Automated Decision Making

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We do not currently engage in any automated decision-making processes, including profiling, that would produce legal effects concerning you or similarly significantly affect you.

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By using our App, you acknowledge that you have read and understood this privacy policy and agree to its terms. You also confirm that you are providing your explicit consent for us to process your personal data as described in this policy.

Last updated: 02/08/2024